In a league of its own…….

League Publications, based in Brighouse, Yorkshire – a leading supplier of Rugby League publications have been using Oak.SUBSCRIBE for over 12 months now.

The business implemented Oak.SUBSCRIBE during early 2004 when they took the decision to purchase the core Oak subscription management system plus Mail Order and Marketing and Contact Manager.

The core system replaced three separate databases by consolidating them into one single database - which is brilliant for customer management processes such as accounting as well as regular client contact and reporting, which are all taken care of easily and effectively by using Oak.SUBSCRIBE.

Having subscriber data in one place rather than scattered around brought many tangible benefits to League Publications – not least the ability to manage their mail Order and Subscriptions businesses using one single, integrated system.

League Publications sell books as well as magazines and, like many niche players, the customer crossover is very evident and a single customer record / account for both book and magazine / online purchases is excellent for business efficiencies.

John Drake, Subscriptions Manager at League Publications is enthusiastic to point out that “Oak’s subscription management software gives League Publications many benefits – not least the ability to save money by not having to increase staff count, and enables us to focus on our subscribers in a more cohesive way.”

“In addition, we are able to think about growing our business without being concerned about having the right software in place to handle it. We manage two weekly, one monthly and an online magazine all via Oak.SUBSCRIBE - and can vouch for the quality of the product and importantly, the back up service we have received from Oak too which is first class.”

“In simple terms, it is very hard to imagine how we could have reached the situation that we’re in whereby we are in total control of our subscriber data and have it in-house to with what we like (within reason) without having Oak.SUSCRIBE in place - and would not hesitate to recommend it to anyone (other than our competitors) “ he said, the last comment being slightly tongue in cheek “ I can’t give a greater endorsement than that though !” concluded Drake.